Natura

Donnamax / Commercial

Natura is a new brand for eco-friendly bath and body products at Donnamax. It was created with a general direction of modern and simple aesthetics, while the use of craft paper was requested by the company’s main customer.

Since the direction was modern and simple, I decided against using illustrations or patterns that take up a lot of space, but kept the classic green colors for eco-friendly items and added a leaf pattern when there was extra space. With these elements, customers can understand that it is an eco-friendly brand just by seeing the combination of craft paper and green prints before even picking up the product. This familiarity allows me to experiment with the design and go with this rather minimalist look without needing to worry about whether the main selling point of the brand is clear enough.

Packaging Mockup